Let’s Talk: When do YOU read reviews?

A lot of times I read books well before the publication date because they are ARCs (Advance Reader Copies) or well after because I do what I want. Sometimes even when I am at a launch party for a book, it’s either something I read before the event or something I won’t get to for months (or ever depending on the book–I know, I’m the worst).

Anyway, that wasn’t the case with P. S. I Still Love You by Jenny Han. Nicole and I went to the launch party for this book (I am a superfan of this series) but because BEA started the next day, I didn’t get to reading it until a couple of weeks later.

During that gap between my getting the book and my reading it, I noticed something interesting. I didn’t want to read reviews of it. I knew I would be reading the book in the very near future so when a blog I read posted a review, I would make note and save it for later. I did same the same thing while reading the book.

Once the book was finished and my review was written, I went on a commenting blitz finally reading all of those reviews and generally flailing about John Ambrose McClaren the book.

So my basic question here for readers/bloggers is When do you read reviews? Do you read reviews of books you know you will be reading soon? Do you read reviews before or after you have written your own review of the book?

For me, I’ll read reviews before I read (which is why spoiler warnings matter!) or after. I will read reviews while writing my own review or before or once it’s written. The only deterrent I recently discovered is that I don’t want to read a review of a book while I’m reading it or when I will be starting it in the next few days (unless I’m reluctant to read it and then I’ll read them to pre-game).

So, let’s talk in the comments: When do you read reviews?