Last week Maureen Johnson made a fairly casual statement on twitter about books written by women (and sometimes marketed toward women) getting very different cover treatment as compared to books written by men.
So, being Maureen Johnson, she issued a challenge to Twitter: re-imagine some covers as if they were written by author of the opposite gender.
The results were posted on the Huffington Post website and, I’ve got to say, it’s interesting to see how tightly opinions are tied to covers on a subconscious level. I know covers play a role but it’s really interesting seeing how my opinions on a subconscious level reacted to the different covers.
You can see some of the flipped covers here: http://www.huffingtonpost.com/2013/05/07/coverflip-maureen-johnson_n_3231935.html#slide=2421931
You can also read Maureen Johnson’s essay about the problem here: http://www.huffingtonpost.com/maureen-johnson/gender-coverup_b_3231484.html?utm_hp_ref=tw
And thanks to book blogger Liz B I can also point you to this companion article from The Washington Post: http://www.washingtonpost.com/blogs/compost/wp/2013/05/09/fix-the-girly-book-covers/
And then, because it sounded fun. I flipped a couple of covers (originals on the left):
Enchanted by Alethea Kontis
Timepiece by Myra McEntire
I’m not quite a graphics wizard but I’m pretty pleased with the results and I think you get the point of the challenge. Both of the books above feature male POVs (half of Enchanted and all of Timepiece). Guess which part the marketers thought was more viable? THAT SAID I really love both original covers and I really really love that the publishers are keeping consistent covers for both of series of books.