Say hello to Computer Engineer Barbie

Regular readers will recognize that I spend a fair amount of time on this blog talking about things from a feminist slant. I also talk about dolls every now and then. (And warblers but that is totally unrelated to this post.) I also have no problem with Barbie. I think when viewed in the right way she can be a great doll/role model for girls (once you get past the body image thing).

So, I was really excited today when I found out that Mattel had announced Barbie’s next career last week.

Earlier this winter, Barbie held a popular vote for Barbie’s next career. I found out about it through their clever street-side advertisements which showed Barbie’s past careers (astronaut, GI, cop, presidential candidate, teacher . . .) and invited people to vote for her next one. They also apparently conducted a “global career survey” of girls in October of last year. The results have me pleased as punch.

Get ready to say hello to News Anchor and Computer Engineer Barbie!

News Anchor was the top choice among the girls who voted in the “global career survey” and Computer Engineer was the popular online vote choice. (I voted for computer engineer and/or architect. Environmentalist was another option.)

I would have loved to see Barbie in a lab coat or with a draftsman desk, but I’m really excited about both choices. News Anchor Barbie looks cute in a pink suit and high heels sure, but she also has her microphone ready. My favorite accessory is her file folder which she has handy for all of her research notes and interview questions. She reminds me of Elle Woods but with a mic.

Then we have Computer Engineer Barbie who I might actually have to buy because I’m so happy to see her out in the world. I love that Barbie finally has glasses and is shown with flat feet and practical shoes. I like that she is, basically, a computer geek but she gets to have a cute outfit and still look girly while working with computers.

There are a lot of posts out there criticizing the doll and saying it’s not enough to break the stereotype of the male computer engineer. They wonder why Barbie has to have glasses, and how realistic her clothing choices really are. Her pink laptop and the design choices for her news anchor counterpart are also up for discussion.

On the other hand, real computer engineers did have input.

Either way, I think this is a really big step in the right direction. I don’t know how many little girls dream of being a computer engineer, but I bet a lot more might think about it when they see Barbie doing it. Accuracy aside, I think having a hugely popular doll as a computer engineer is also a great way to demystify that profession and, as I said before, make it more approachable to girls.

Finally, as I say whenever Barbie gets some criticism (or kudos), it’s important to remember that first and foremost she is a doll. Barbie might not be the most realistic computer engineer but she does get the field some visibility. And sure most computer engineers won’t wear sparkly leggings and a jacket with a circuit board on it, but Barbie’s a doll. Her clothes are a lot of fun when you think of them not as a typical outfit but as novelty items. As a library professional who happily owns and wears t-shirts from a library comic strip as well as a banned books bracelet, all I can say is maybe Barbie is a computer engineer who’s willing to have a little fun with her wardrobe choices–a quality I value in all of my dolls.

One thought on “Say hello to Computer Engineer Barbie

  1. This is amazing! I honestly had no idea that Barbie’s core demographic aspired to being computer engineers. In fact, I had no idea ANYONE aspired to joining us IT nerds; I thought it was something we just fell into when we were in a bleak time of our lives, haha!

    Great post, really interesting

    Will

    Like

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