Due in part to his book Convergence Culture: Where Old and New Media Collide (2006), Henry Jenkins is being touted as the Marshall McLuhan of the 21st Century. However, whether or that is a fair comparison is a matter better left to those who better understood The Medium is the Massage.
Media analyst Jenkins uses this book as a platform to examine what, exactly, is really happening to culture at large when new media and technologies appear. Jenkins grounds his analysis in a variety of specific (and likely well-know) cultural phenomenon from recent years. In a chapter entitled “Spoiling Survivor: The Anatomy of a Knowledge Community” Jenkins examines the online activity of predicting who will be on (and ultimately win) the TV reality game show of “Survivor.” In addition to explaining what spoiling “Survivor” really means, and how one user ultimately spoiled the spoiling, as well as explaining how online communities in forums and message boards create a knowledge community of sorts around a common interest.
Knowledge communities are a recurring theme for Jenkins and, in fact, many books on Web 2.0 and media in the modern world. The idea being that no one in a community can know everything but everyone knows something and together the community knows a lot. Other subjects include negotiating online marketing and promotion as exhibited through Coca-Cola’s relationship with “American Idol.” Another big theme in Convergence Culture is how the digital divide (the gap between those who have computers and those who only have access to public computers or no access at all) and the participation gap (the separation between those who create online content and those who do not) impact online culture and society.
Convergence Culture provides detailed analysis of a phenomenon that everyone has witnessed and experienced but few people actually know about in a way they can articulate. Jenkins and his book provide people with the tools to examine and discuss how media and new technologies are impacting and indeed changing our lives in a variety of ways. At times the language gets a little technical, but if you have the time and the interest, this book won’t disappoint.
Sound good? Find it on Amazon: Convergence Culture: Where Old and New Media Collide